Vivek Trivedi

 I am, by nature, a creature of routine. Meals at fixed times, work at fixed hours, and bed at a sensible time, like most family men. So when people say “Mumbai never sleeps,” I always nodded politely, as if it were just a saying. On Tuesday, 13th October, I finally saw it for myself. A New Shop and a Simple Plan A few weeks ago, I opened Shree Radhe Ayurvedic Store on Mathuradas Road, Kandivali West. A new shop needs one thing above all: people knowing it exists. After thinking it over, I chose a method that has worked for local businesses for years, pamphlets inside the morning newspaper . The first step was the design. I approached Hitesh Bhai, owner of Colortone, and he and his team guided me through the choices that matter more than you’d think: the layout, the paper quality, the colours. Their patience turned a rough idea into something I was proud to put my shop’s name on. The second step was distribution. I was introduced to Raju Singh, the man who inserts pamphlets in...